Story
The subject, Denise, is a 30 year old computer Technician living in Singapore.
He has been a computer technician ever since graduating from the Polytechnic. He is good at what he does and has been a computer whiz since he was young. He never enjoyed sports nor any activity which involved getting out in the sun. When he was little, he realized that he was not as outgoing as his other friends and found he was most happy when he spent some time alone everyday. Not many people around him understood, and he did not make many new friends. He found solace in excelling in the work he did, in school and on the computer. He realized eventually that he could do things with the computer that no one else could. That realization spurred him on to spend more time excelling in his skills and less time in the social circle.
Denise enjoys reading fantasy novels and comic books. When he is not on his computer Denise may occasionally play Role Playing Board Games with some others from the shop. It seems he enjoys the escape fantasy stories allow him. He is able to leave this horrid unfair world if only for some hours when he reads or is involved with these activities. He follows his comic books religiously and can tell you in detail about all its characters and happenings. He dreams sometimes of being in a fair away place where there is no work and there are no laws, where he gallops around on a stead looking for dragons to fight. Of course in real life, he would be afraid of horses. He is unashamed of his love of fantasy, and reveals it because he thinks that his wealth of knowledge in this field is just as impressive.
Denise does not have many friends. He knows the people at work and has lunch with them and dinner on occasion. But he’s never been close to them. He is closest to the people he plays games with, those of common interest with him. As he spends Saturday afternoons rolling dice and talking about the inner workings of Role-Playing dungeons with them, he feels that only they truly understand him. Denise has therefore discovered a niche culture where he belongs and enjoys flaunting all that is geek.
Four Pleasure Analyses
Physio-Pleasure
He loves the smell of a new book, the thought of having the entire afternoon to himself, the feeling of accomplishing a difficult task.
He is scrawny and unkempt and dresses badly, but is neither concerned nor ashamed of his appearance.
He loves gadgets and gizmos as his mastery over them confirms his geekiness.
Socio-Pleasure
Denise finds his identity within his Role-Playing friends, and in the bigger geek culture. Without them he will be alone and awkward. Flaunting this identity empowers him to not be afraid of being himself.
To his acquaintances outside the geek-group, Denise seems a little strange but is well accepted. To them, he becomes the ambassador of geekdom, and enjoys being different that way.
Psycho-Pleasure
Denise has always found pleasure in accomplishing difficult technical tasks that others may find impossible. He finds joy in being the one others turn to for gadget help and knowledge.
Being able to ace in the technical allows Denise the comfort that he is good in at least one thing. It gives him his confidence.
Ideo-Pleasure
Denise is pretty much content the way he is. He may wish he can find a girl who can accept him the way he is, but he wishes that she looks like Marilyn Monroe.
He hopes he can continue to acquire and improve his technical knowledge, such that he never disappoints anyone who approaches him. He doesn’t just want to not disappoint, he wants to impress as well.
Four Pleasure Need or Appreciation
Physio-Pleasure
Careless about appearance. Appreciation
Loves gadgets and gizmos. Appreciation
Socio-Pleasure
Geek identity. Need
Geek Ambassador. Appreciation
Being different. Need
Psycho-Pleasure
Being a knowledgebase. Need
Deriving confidence from technical accomplishments. Need
Ideo-Pleasure
Being impressive. Need
Being Exclusive and special. Need
Phone Benefits Specifications
Physio-Pleasure
Flaunts a geeky look; can be blocky and huge and unsophisticated. Need
Have extra geeky functions, like an exaggerated antenna and a voice which says the time. Appreciation
Have a look which only few can appreciate. Appreciation
Socio-Pleasure
Being part of the geek culture. Need
Improve image within the geek community. Appreciation
Psycho-Pleasure
Must require some effort in mastering, but is powerful after mastery. Need
Have a whole range of functions, the more the better. Appreciation
Must allow customizing, tweaking, and add-ons so the user can deploy his geekiness.
Need
Ideo-Pleasure
The phone has attached ideals of exclusivity. Only some can use it and only few can truly appreciate or master it. Need
The subject, Denise, is a 30 year old computer Technician living in Singapore.
He has been a computer technician ever since graduating from the Polytechnic. He is good at what he does and has been a computer whiz since he was young. He never enjoyed sports nor any activity which involved getting out in the sun. When he was little, he realized that he was not as outgoing as his other friends and found he was most happy when he spent some time alone everyday. Not many people around him understood, and he did not make many new friends. He found solace in excelling in the work he did, in school and on the computer. He realized eventually that he could do things with the computer that no one else could. That realization spurred him on to spend more time excelling in his skills and less time in the social circle.
Denise enjoys reading fantasy novels and comic books. When he is not on his computer Denise may occasionally play Role Playing Board Games with some others from the shop. It seems he enjoys the escape fantasy stories allow him. He is able to leave this horrid unfair world if only for some hours when he reads or is involved with these activities. He follows his comic books religiously and can tell you in detail about all its characters and happenings. He dreams sometimes of being in a fair away place where there is no work and there are no laws, where he gallops around on a stead looking for dragons to fight. Of course in real life, he would be afraid of horses. He is unashamed of his love of fantasy, and reveals it because he thinks that his wealth of knowledge in this field is just as impressive.
Denise does not have many friends. He knows the people at work and has lunch with them and dinner on occasion. But he’s never been close to them. He is closest to the people he plays games with, those of common interest with him. As he spends Saturday afternoons rolling dice and talking about the inner workings of Role-Playing dungeons with them, he feels that only they truly understand him. Denise has therefore discovered a niche culture where he belongs and enjoys flaunting all that is geek.
Four Pleasure Analyses
Physio-Pleasure
He loves the smell of a new book, the thought of having the entire afternoon to himself, the feeling of accomplishing a difficult task.
He is scrawny and unkempt and dresses badly, but is neither concerned nor ashamed of his appearance.
He loves gadgets and gizmos as his mastery over them confirms his geekiness.
Socio-Pleasure
Denise finds his identity within his Role-Playing friends, and in the bigger geek culture. Without them he will be alone and awkward. Flaunting this identity empowers him to not be afraid of being himself.
To his acquaintances outside the geek-group, Denise seems a little strange but is well accepted. To them, he becomes the ambassador of geekdom, and enjoys being different that way.
Psycho-Pleasure
Denise has always found pleasure in accomplishing difficult technical tasks that others may find impossible. He finds joy in being the one others turn to for gadget help and knowledge.
Being able to ace in the technical allows Denise the comfort that he is good in at least one thing. It gives him his confidence.
Ideo-Pleasure
Denise is pretty much content the way he is. He may wish he can find a girl who can accept him the way he is, but he wishes that she looks like Marilyn Monroe.
He hopes he can continue to acquire and improve his technical knowledge, such that he never disappoints anyone who approaches him. He doesn’t just want to not disappoint, he wants to impress as well.
Four Pleasure Need or Appreciation
Physio-Pleasure
Careless about appearance. Appreciation
Loves gadgets and gizmos. Appreciation
Socio-Pleasure
Geek identity. Need
Geek Ambassador. Appreciation
Being different. Need
Psycho-Pleasure
Being a knowledgebase. Need
Deriving confidence from technical accomplishments. Need
Ideo-Pleasure
Being impressive. Need
Being Exclusive and special. Need
Phone Benefits Specifications
Physio-Pleasure
Flaunts a geeky look; can be blocky and huge and unsophisticated. Need
Have extra geeky functions, like an exaggerated antenna and a voice which says the time. Appreciation
Have a look which only few can appreciate. Appreciation
Socio-Pleasure
Being part of the geek culture. Need
Improve image within the geek community. Appreciation
Psycho-Pleasure
Must require some effort in mastering, but is powerful after mastery. Need
Have a whole range of functions, the more the better. Appreciation
Must allow customizing, tweaking, and add-ons so the user can deploy his geekiness.
Need
Ideo-Pleasure
The phone has attached ideals of exclusivity. Only some can use it and only few can truly appreciate or master it. Need
posted by Balakuz at 8:20 PM
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