On Audio
















Bose Head Phones

Visceral: Common, plain, nothing special

Behavioral: Deep rich experience, Excellent sound quality

Reflective: Bose carries a certain mark of quality and class to its name, not because of how it looks, but because of its function (sound) and its price!















Ipod

Visceral: Simple, plain yet stylish

Behavioral: Pooooor quality!

Reflective: The ipod earphone gives the impression of the ipod (cos of its unique color), and hence carries the same Reflective values attached to the ipod. (Tha it is a must have, and that it is the in thing)

















Philips

Visceral: Common, nothing new

Behavioral: Acceptable quality, not for the audiophile!

Reflective: Nothing really reflective about it.. Functional at best



END